SMALL CHANGES CAN MAKE A BIG DIFFERENCE.
The subtleties of your website are often more valuable than you realise. Small changes really can make a big difference to its performance, and to your company’s bottom line.
Do you want to:
- Increase the number of customers from your existing traffic?
- Improve the appeal of your website?
- Improve your return on investment in your website?
Website testing is the best way to find out how well your website is working for you, and to measure what difference changes and improvements will deliver.
Website testing is:
- Precise
- Measurable
- Revealing
- Effective
- Accountable
- Indisputable
ELIMINATE THE GUESSWORK
Alkemi provides website testing that eliminates guesswork and wasted budgets (and is excellent at settling ‘differences in opinion’). No more guesswork, or surveys, or focus groups. Website testing gives you definitive, measurable answers. Website testing should be at the heart of your online continuous improvement strategy.
Contact Alkemi today to find out how testing can help your website.
What’s involved in website testing?
Alkemi conducts two main types of website testing using Google Website Optimizer: AB testing, and multivariate testing. They both let you test website changes on a live audience with your real users.
AB testing
AB testing tests two versions of a page to see which is most effective. For example, if a web page gets 100 visitors a day, 50 would see page A and 50 would see page B. Success is measured based on a common goal (e.g. moving to the next page or filling in a form). AB testing generally tests two different layouts of a page.
Multivariate testing
Multivariate testing mixes things up even more. It can test many different combinations of various elements on a page, such as headings, images, text, links, buttons and colours.
By testing your changes on a live audience, you can get critical feedback to help improve your website’s end goals – whether it’s getting a sale, completing a form, or some other kind of response. All the elements on a page have a role to play.
Is your logo in the right spot? Is your call to action prominent enough? Is the headline engaging? Is the body copy clear enough? Would another background colour be more effective? Or a different font? Or different pictures? Or... or... or...
Why Should I Test My Website?
Website testing enables you to test changes to these sorts of factors and to identify which combination of changes will drive the most sales or enquiries. It tells you, quickly and unambiguously, how your customers and prospects actually respond to your changes. You'll have precise statistics identifying the changes that improve your site, and those that damage it.
Without this kind of information, your website is running on guesswork, and that’s never a good way to run a business. Websites do not succeed on assumptions. Real world testing with a sophisticated tool like Google Website Optimizer will give you the answers you need to enhance your site’s performance.
Website testing puts actual users in charge of your continuous improvement strategy. And who better to guide the evolution of your website than the people who actually use it?
What Now?
To increase your website’s efficiency, impact and revenue, you need to take action. Make an initial enquiry today.
As a certified Google Website Optimizer partner, Alkemi will help you get the best out of your website testing. We will discuss your business needs and then analyse your website to identify which pages to test that will have the biggest impact on your bottom line.
From here Alkemi will formulate appropriate tests and content variations to run, install the software and report back on the results - providing proven recommendations that will improve your website’s performance.
From the moment you talk with our team you will benefit from more than 10 years of experience in website conversion optimisation, search engine marketing, cost-per-click management, and other online marketing strategies using proven methodologies, with advice that 'just makes sense'.
Contact Alkemi today and harness our expertise to improve your online performance to a level your competitors can only dream about!
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