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Website Conversion Enhancement Packages
50% more conversions – We guarantee it!

If you could generate 50% more sales through your website, or 50% more enquiries, how much more profit would you make?

What if you could achieve this improvement – or better – without any risk whatsoever? What if this improvement was guaranteed?

With Alkemi you can. We offer a number of conversion improvement packages that guarantee such conversion rate increases.

Contact us today or call on 09 414 4613 to find out how we can help you.

Website conversion enhancement delivers the best ROI

Your website is a leaky bucket. Every website is. Most of the traffic that pours in, simply pours right back out again. (The average website loses 98 out of every 100 visitors, without sale.*)

And while it’s tempting to think that more traffic is the answer, research shows that plugging the holes– maximising conversion rates from existing traffic – is the most cost-effective way to increase online revenue. The cost of doubling conversion rates is vastly lower than the cost of doubling traffic.

In other words, conversion enhancement gives you the best ‘bang for buck’.

Not that there’s anything wrong with search engine optimisation (SEO) and Pay-Per-Click (PPC); we do traffic-driven search engine marketing too – when traffic is the most appropriate answer. But there’s a very real – and simple – reason why website conversion enhancement is so much more effective for most websites...

Why website conversion enhancement gives you best ‘bang for buck’

It’s simple. Most websites have staggeringly low conversion rates. The average website converts only 2 out of every 100 visitors. (No physical shopfront would tolerate such appalling conversion rates. Typical shop conversion rates are around 30-40%.†)

Fortunately, most websites with such low conversion rates can be turned around pretty quickly. Usually, poor website conversion rates are due to some fundamental errors that can quickly be fixed.

What’s more, even small increases can return big benefits. In fact, if the average website converts just 1% more of its visitors, it will boost site revenue by a massive 50%!

What enhancements can increase your website conversion rates?

65% of traffic is typically lost in your first 2 pages^. But there are any number of enhancements that can stop this from happening. You see, visitors to your website behave just as they do in an actual shop (if a little more hastily). They only do what you want if your site:

  • Serves them quickly
  • Seems trustworthy
  • Answers their questions
  • Helps them find what they want
  • Doesn’t bore them
  • Doesn’t pressure them to buy before they’re ready
  • Caters to their actual needs
  • Delivers on its promises

How do you identify which enhancements will deliver the best results?

Most websites – Ecommerce or not – are very complex. so it can be hard to figure out if you’re giving visitors what they want, and all but impossible to isolate cause and effect. Unless, of course, you have help from someone who does exactly that, day in and day out.

Alkemi’s Website Conversion Enhancement solutions

Our Website Conversion Enhancement solutions are guaranteed. If we don’t deliver our promised conversion rates within the guarantee timeframe, we’ll work from that point on for FREE, until we do.

Feature

Gold
Website Conversion Enhancement

Platinum
Website Conversion Enhancement

Conversion Assessment System (CAS)
A 1,100-point audit of your website’s sales process, including a detailed diagnosis of how successfully your landing pages and website engage your customers and support them in their buying process.

Landing Page Optimisation
Persuasive planning and copywriting, website design & development (if required) for your landing pages, and tracking implementation. Engineers highly relevant landing pages that match the intent of your visitors, ensuring they’re engaged from the moment they arrive.

Multivariate Testing (MVT)
We test all combinations of multiple site changes on your live website audience, to identify the real impact of each individual change to your landing page. (Alkemi is a certified Google Website Optimizer Authorized Consultant.)

Monthly Meeting/Teleconference Consultations
A one hour long meeting with one of our expert consultants to keep you appraised of current tasks and ongoing site improvements

Persuasive Interface Design
Our Persuasion Architecture® methodology ensures that your website caters to the needs and behaviours of your visitors (Uncovery, Wireframing, Storyboarding, Personas, Prototyping).

 

Monthly Web Analytics Analysis, Interpretation and Recommendations
Our team will thoroughly investigate your current web analytics and advise what activities will best improve your site’s performance

 

Guaranteed conversion increase after 6 months#

15%

20%

Guaranteed conversion increase after 12 months#

25%

50%

Contract term

12 months

12 months

Setup

$3,950 + GST

$5,950 + GST

Monthly Investment

$2,950 + GST

$4,950 + GST

Table 1 - Website Conversion Enhancement solutions comparison

Contact us today or call 09 414 4613 to discuss how you can increase online sales with our Website Conversion Enhancement solutions, or to find out more about our Website Conversion Enhancement Guarantee.

Website Conversion Enhancement Statistics
* Target Marketing Magazine – August 2007
† While there is no published data informal surveys suggest figures in this range
^ Fred Hopper research paper 2004
# Prior to finalisation of the service agreement Alkemi will require access to current website statistics to verify current
performance. Alkemi reserves the right to alter the guarantee in exceptional circumstances prior to sign-off.

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