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Website Conversion Enhancement Packages
Full Service Conversion Enhancement Packages
- Increase sales from current traffic
- Reduce your cost per acquisition
- Increase qualified customers
Your website is a leaky bucket. Every website is. Most of the traffic that pours in, simply pours right back out again (The average website loses 98 out of every 100 visitors, without a sale).
And while it’s tempting to think that more traffic is the answer, research shows that plugging the holes – maximising conversion rates from existing traffic – is the most cost-effective way to increase online revenue. The cost of doubling conversion rates is vastly lower than the cost of doubling traffic.
In other words, conversion enhancement gives you the best ‘bang for buck’. Not that there’s anything wrong with search engine optimisation (SEO) and Pay-Per-Click (PPC); we do traffic driven search engine marketing too – when traffic is the most appropriate answer. But there’s a very real – and simple – reason why website conversion enhancement is so much more effective for most websites. Contact us today or read on to learn more about how we can boost your website's performance.| FEATURE | PLATINUM |
| Conversion Assessment System (CAS) A 1,100-point audit of your website's sales process, including a detailed diagnosis of how successfully your landing pages and website engage your customers and support them in their buying process. |
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| Landing Page Optimisation Persuasive planning and copywriting, website design & development (if required) for your landing pages, and tracking implementation. Engineers highly relevant landing pages that match the intent of your visitors, ensuring they're engaged from the moment they arrive. |
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| Multivariate Testing (MVT) We test all combinations of multiple site changes on your live website audience, to identify the real impact of each individual change to your landing page. (Alkemi is a certified Google Website Optimizer Authorized Consultant.) |
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| Monthly Meeting/Teleconference Consultations A one hour long meeting with one of our expert consultants to keep you appraised of current tasks and ongoing site improvements |
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| Persuasive Interface Design Our Persuasion Architecture® methodology ensures that your website caters to the needs and behaviours of your visitors (Uncovery, Wireframing, Storyboarding, Personas, Prototyping). |
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| Monthly Web Analytics Analysis, Interpretation and Recommendations Our team will thoroughly investigate your current web analytics and advise what activities will best improve your site's performance |
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| Customer Experience Analytics Installation of tracking tools that show not only where visitors are clicking but where their attention is focused by reading mouse movements and how much content they scan. This enables in depth study of customer/site interaction ensuring site design matches visitor behaviours. |
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| Customer Survey Analytics The installation of quick, opt-in feedback forms provides startling insights into your customer base. Find out exactly how many visitors are actually here to buy and how you can better serve those who aren’t so they feel compelled to at a later date. |
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| Usability Testing Ensure your site design is intuitive and easy to use using real-life potential customers. By setting tasks and monitoring our usability team’s experiences much more accurate insight into which areas need improving and how can be gained. |
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| Shopping Cart Abandonment Reduction Visitors adding items to their cart but not finalising the sale? We make use of timely & relevant post abandonment follow-up to retain as many of these visitors as possible and retrieve those sales. |
As Required |
| Behavioural Merchandising Dynamic product and content generation based on individual visitor histories and needs. Give the visitor what they are interested instead of making them look for it and see conversion rates sky-rocket. |
As Required |
What Now?
To increase your revenue, you need to take action.
Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!
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