Web analytics is all about understanding who's visiting your website, what they do when they are there, and how you can use that information to enhance your business.

How do people find your site? Where do they enter it? Where do they leave from? What are they looking for? What's stopping them from making a purchase? How profitable was your last marketing campaign? How do your site's visitor and sales numbers compare to your competitors'? That's just for starters.

If you are serious about making your online business a success, web analytics is absolutely essential.

Web Analytics is the Key to Good Decisions

Making poorly informed, or uninformed, decisions about strategy, investments or budgets is simply bad business practice, and is very risky. Just as a ship's captain checks the weather conditions and navigation charts before and throughout a voyage, it's crucial that websites have informed decision makers at the helm.

Without quality data from web analytics, your website is in effect sailing blind through the worldwide web - you won't know if you are 'leaking' customers, or if you are about to hit the rocks, until your online business is in real danger of going under.

Learn more about our Google Analytics Customisation Service >>

What Can Web Analytics Tell You?

Web analytics has come a long, long way from the early days of simply reporting the number of visitors and conversions your website received. Alkemi specialises in Google Analytics, providing a full range of customisation and analysis services to ensure you are realising the potential of this fantastic (and free!) analytics tool. 

Google Analytics can deliver a wide range of data and sophisticated analyses that are useful to everyone from executives, managers and site owners, to marketing experts and content developers. New and innovative applications are constantly being added. As professional web marketers, we are still surprised by the many different and individualised ways our clients apply the findings to substantially improve their business.

• Analyse segments of your traffic and understand how different segments behave
• Track the success of marketing campaigns
• See where customers enter and leave your site
• Identify which sections, pages or features are ‘losing’ customers
• Find out what customers search for most
• Improve your content to match customers’ needs
• Benchmark your site traffic and sales against similar sites
• Customise reports to deliver the most relevant data
• Compare market segments and trends
• Identify your revenue sources (by campaign, keywords, geographic areas etc)
• Determine your ROI

…and so much more…

Make Informed, Sensible, Bankable Business Decisions

Why work with Alkemi?

Alkemi’s experienced web analytics and marketing experts can help you get the most out of a web analytics program. You will find Google Analytics very easy to use, with clearly measurable benefits and results.

It’s important to note that, whilst web analytics can provide you with a large amount of data, the value of that data depends on how you put it to work for you. All our online marketing staff are trained professionals. We can give you the strategy to make web analytics one of your most powerful online business tools.

Learn more about our Google Analytics Customisation Service >>