As the field of online marketing becomes increasingly complex with new technologies, strategies and advertising channels, the importance of measuring your online performance is greater than ever.

Without adequate tracking you have no way of figuring out whether you are winning or losing in the every changing online arena.

If you are a website owner or manager the chances your web host is already providing you with some very basic website analytics already - screen resolutions, types of browsers your visitors use, visits, page views, and other data relating to how much traffic your website is getting.

This data only shows a small fraction of the overall picture. It is fine for retail shop owner to say that one hundred people came through their door, but until we know how many actually bought something it is difficult to ascertain if it was a good day for business.

The goal of website analytics is to deliver a more complete picture, detailing not just the ups and downs, but the "why's and when's".

• Did they explore the site thoroughly and then make a purchase or did they leave after the first page?
  
• What paths did they take through your website?
  
• What search engine keywords convert best?

Alkemi can help you improve your website performance tracking by customising your website analytics tool to ensure you are measuring your business goals.

The sooner you begin measuring performance, the sooner you can start understanding how visitors to your website buy.  With this knowledge, you can start making changes to your site based on facts, rather than opinions or guesses.

Feel free to contact us should you want some advice on the options available.