It may be far more cost effective than most other forms of marketing, but search is still a largely untapped resource, particularly in New Zealand and Australia. Most organisations are still coming to terms with the whole thing, engaging in hit-and-miss campaigns, and settling for performance that is well and truly below what can realistically be achieved.
A handful of companies are already making the most of it. They're capitalising on the slow adoption and haphazard approach of their competitors, and earning exceptional returns . With the right strategy and online partner, you can too.
What is a Search Engine Marketing Audit?
Like any other business endeavour, search marketing is about making sound choices , based on relevant, reliable information , then investing wisely.
Conducted over a three-to-five week period, an Alkemi Search Engine Marketing Audit is an intensive process of analysis, interpretation, reporting and recommendations. Once we're done, you'll be able to answer the following questions:
- What competitors are getting all the traffic?
- Why don’t we rank in the top ten of a broader range of relevant search terms?
- What is the Pay Per Click (PPC) cost associated with each of our keyword possibilities?
- What can we do to rank higher?
- Should we optimise for one keyword phrase or many?
- Is PPC advertising a good investment?
- Who are the top companies in our industry sector, and how do they get their rankings and traffic?
Put simply, Alkemi's Search Engine Marketing Audit is your search marketing compass. It identifies your current position and points you in the direction of the most promising future opportunities.
What do you get with your Search Engine Marketing Audit?
- Executive summary
- Analysis of major competitors in the region including there PPC Activity, Link Popularity and Meta Tag Optimisation
- Assessment of opportunities and potential visitor traffic
- Directory and Web directory placement audit
- Key Word Phrase Analysis
- Strategy analysis
- Ranking audit
- Use of various Domains under management
- Site structure analysis
- Internal linking analysis
- Keyword Density and page structure audit
- Source code audit
- Search engine robot access audit
- Content development needs analysis
- PPC advertising placement and costs estimate
- Future considerations and recommendations
- 2 hour teleconference presentation of findings, including a question-and-answer session to assist in staff knowledge building
Whether you're considering a full-scale search assault, you need to justify one, or you're just refining your existing campaigns, an Alkemi Search Engine Marketing Audit will give you the information you need to make informed, profitable choices.
What Makes Alkemi Unique?
Alkemi International has over 10 years experience in improving the profitability of some of Australasia's largest websites. All of Alkemi's conversion services are licensed exclusively for New Zealand and Australia from the world leaders in online conversion, Future Now.
Alkemi is driven by understanding what your customers are looking for, and making sure your website meets their needs. Alkemi's industry leading expertise , in conjunction with their exclusive methodologies , ensures your website becomes a core growth-driving asset for your business.
What Now?
To increase your revenue, you need to take action.
Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!
Our Client Portfolio
