Your success online is predominantly determined by two things:

If you are serious about being successful online it is not enough just to focus on one aspect of your sites success. Truly successful websites work constantly on improving both traffic generation and site conversion – this is where Alkemi can help.

As one of Australia’s oldest internet marketing companies Alkemi extensive experience in the development of successful traffic generation strategies. However if all that traffic you spent so much time generating enters your site and does nothing all that work is for naught. This is why Alkemi also have a team of dedicated conversion consultants that understand the consumer process and how your website can best support that.

Our approach may be novel but our results speak for themselves. Consider the following scenario:

	Visits	Conversion Rate	No. Of Customers
www.hypothetical-site.com	1,500	1%	15

Most website owners when thinking about boosting website performance look to increasing the amount of traffic coming to the site. Let’s assume that through a process of PPC management and Search Engine Optimisation our hypothetical website manages to quadruple its traffic.

	Visits	Conversion Rate	No. Of Customers
www.hypothetical-site.com	6000	1%	60

Alternatively the site owner may feel that a 1% conversion rate is too low (and they’d be right) and through conversion enhancement services increases their conversion rate to a more respectable (though still capable of improvement) 4%.

	Visits	Conversion Rate	No. Of Customers
www.hypothetical-site.com	1,500	4%	60

The smart website owner will realise these services need not operate in isolation. Actively working on both conversion enhancement and traffic generation has the best long term results.

	Visits	Conversion Rate	No. Of Customers
www.hypothetical-site.com	6000	4%	240

Assuming the above performance increases, doubling your online investment by engaging in both strategies does more than double their impact. It quadruples it! Examine the figures again:

	Original	Traffic Generation	Conversion Enhancement	Both
No. Of Customers	15	60	60	240

What strategies will work best for you and when is often a complex question but Alkemi can help you on your way. Contact us today to see what service combination is going to help you get the most out of your online investment.

 

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