Apparently, we humans typically only use about 10 percent of our brain’s potential. If only we knew how to harness and benefit from the other 90 percent – we can barely imagine the possibilities!
Similarly, the vast majority of websites are only working to a fraction of their potential – especially when it comes to search engine marketing.
WHY SEARCH ENGINE MARKETING MUST BE A PRIORITY
If you are a widget company and a potential customer is using a search engine to find a great widget, and your company doesn’t appear in their search results, then you’re not going to get the business. If this happens consistently, then your widget company may soon be shutting up shop altogether – no matter how great your widgets may be, or what amazing service you provide. It’s as simple as that.
With more and more customers turning to search engines to help them find products and services,
websites and online businesses need to keep up with new technologies and understanding if they are to come close to realising their true potential.
BE IN THE RIGHT PLACE, AT THE RIGHT TIME
Success is often about being in the right place at the right time. This is also true in the online world, but it doesn’t happen by chance. Getting your link seen by the right customers at the right time, in the ever-more crowded online marketplace, requires a solid, strategic search engine marketing plan – developed by established professionals who understand the dynamic online world.
Alkemi offers a range of online marketing strategies, including specific search engine marketing techniques. Two of the most effective strategies to get your company into the top listings, or appearing beside the top listings for your customers’ searches, include search engine optimisation audits and cost per click marketing.
SEARCH ENGINE OPTIMISATION AUDITS
Search engine optimisation (SEO) is one of the most cost effective ways to get your website to appear in the top search engine results. Whilst countless pages have been written about SEO, keeping up to date with the latest strategies requires constant vigilance – as this is a fast moving area that’s always changing. Some people may say you can do SEO yourself, but if you need to ensure a return on your investment it’s imperative to work with professionals who are SEO specialists and will do a thorough and effective job.
Alkemi’s comprehensive SEO audit is an intensive process of analysis, interpretation, reporting and recommendations. We will provide you with detailed, relevant and reliable information, so you make sound business decisions and get the best possible return from your search engine marketing. Find out how Alkemi’s SEO Audit can help your business.
COST PER CLICK CAMPAIGN MANAGEMENT
Cost per click (CPC) marketing involves advertisements (or sponsored links) that appear alongside search engine result listings. CPC is a cost effective tool that has huge potential to directly reach your prospective customers who are already looking to buy. You can also take advantage of some very useful CPC features, such as being able to target customers geographically, and flexible timeframes for implementation.
Whilst the basic CPC concept is straightforward, developing a truly effective CPC campaign can be complex. Alkemi designs and implements CPC campaigns that consider the full range of influencing factors, from dynamic keyword insertion to 24/7 bid management. As well as significantly increasing targeted traffic, our CPC campaigns also focus on the crucial task of converting that new traffic into paying customers – so you can see the results in your bottom line.Learn more about Alkemi’s CPC marketing.
If you want to implement your own CPC campaign, Alkemi’s Certified Google Adwords consultants can give you the training required. Guided by our many years of experience, and expert tuition, you will be able to manage your own CPC campaign and see the results. Get trained to manage your own CPC campaign.
WHY WORK WITH ALKEMI?
Strategy. We understand Internet user search engine behaviour and how to analyse it. We create and implement truly effective campaigns, with continuous improvements.
Results. Alkemi understands that your online investment must yield solid results. Our advanced search engine marketing methodologies are tailored to your specific business goals. Our keen insight, analysis and implementation will deliver real results.
Technology. Alkemi employs the most progressive and robust technologies to manage, optimise and track campaigns.
Service. We are proud to say our clients love working with us. When we take on your projects we immerse ourselves in your business, develop real-world success metrics, and report performance against established benchmarks.
Expertise. Our search marketing consultants are all Google Adwords Qualified Individuals. This means our consultants have passed the Google Advertising Professionals Exam and have met other Google requirements. As soon as you start working with Alkemi you will be benefiting from many years of experience, reflected in real results.
Contact Alkemi to give your online marketing the boost it deserves
ALKEMI’S OTHER ONLINE MARKETING SERVICES
Conversion rate enhancement
Of course, once visitors arrive at your site, you want them to stay. Conversion rate enhancement is all about turning ‘traffic’ into ‘customers’ and Alkemi has great experience and success in this area. Enhancing your conversion rates will increase your profits, reduce your customer acquisition costs, and generate repeat and referral business.
Website testing
Website testing is only way to get definitive answers about how users are interacting with your website, and the answers often surprise. Small changes can make a big difference to a website’s success. Find out more about how website testing could help your website sales grow from average to amazing.
Website analytics and tracking
Alkemi offers you analytical resources to help you track your site’s online success. Like any aspect of business, tracking and measuring are important and practical processes to help ensure you are getting an acceptable return on your investment. Find our more about how Alkemi can help you with website analytics.
Our Client Portfolio
