If you have the time and the desire to manage your own Google Pay per Click (PPC) campaign in house you may benefit from having the support and training to get you started on a front foot.

With over 9 years experience in Search Marketing, our Consultants know how to help you get the highest possible return from your online budget. Furthermore you will be trained by a Certified Google Adwords Professional. Contact us today to learn how to best manage your own PPC campaign.

By investing in just 2.5 hours of our time @ $143 Inc GST (or a total of $325 plus GST) you will actively participate in a workshop to learn the following:

AdWords Basics

• Introduction to AdWords
• What is Google AdWords?
• Basic Features of AdWords
• Benefits of AdWords
• Ad Distribution
• What is the Google Network?
• How Do Search and Content Placement Work?
• Where Ads Can Appear
• Common Questions
• Pricing and Ranking
• Cost Control
• Ad Ranking
• Position Preference

Setting Up an Account

• Create an Account
• How to create an account.
• Choosing Language and Location Targeting
• Ad Groups, Ads, and Maximum Cost Per Click
• Daily Budget
• Campaign Management Overview
• Ad Scheduling
• Ad Groups and Keywords Overview
• Reports
• Keyword Matching Options
• How AdWords Targets Users -Location/Language Targeting
• Keywords, Ad Text, and Ad Groups
• Selecting Keywords
• Choosing Landing Pages
• Writing Well Targeted Ad Text
• Structuring Ad Groups

Optimising Performance

• Optimising an Account with a Low Quality Score
• Optimising a Strong Account
• Using Exact Match vs. Negative Match
• Adjusting CPCs to Maximize ROI
• Optimise to Increase Traffic
• Optimise to Increase Conversions

Tracking Performance

• Keyword Performance
• Relevance and Performance Monitoring
• Keyword States
• Reports
• How to Create a Report
• Basic ROI and Conversion Tracking
• Understanding ROI
• Basic Conversion Tracking
• Using Conversion Data to Improve ROI

To schedule training times contact us today.