A successful website caters to its visitors to help them meet their goals. Only then can you meet yours.
Your website can't cater to your "average" visitor - they only make up a small percentage of your overall traffic. Just like a face-to-face salesperson, your website must meet, greet, engage and persuade everyone who walks in the door.
You really need to do your research before you design and build your website. You need to know who your visitors are, what they want, how they talk and how they buy. Then, armed with this information, you need to create a blueprint for a site that will persuade them to act.
To do this you need a strategy. In other words, you need Persuasion Architecture®.
What is Persuasion Architecture®?
Persuasion Architecture® is a technical name for an uncomplicated concept. Unique and exclusive to Alkemi, Persuasion Architecture® is a structured approach to building strategic websites that ensure the needs and behaviours are being catered to so they meet their goals.
Most websites are blind to the assortment of people that make up their "traffic". They have a one-size-fits-all selling process that leaves many prospects feeling alienated and confused.
Persuasion Architecture® identifies the different types of visitors who'll frequent your site, then matches your website's selling processes with their buying behaviours. In doing so, it helps ensure that your new website will be free of obstacles getting in the way of converting prospects into customers.
How do we develop your Persuasion Architecture®?
We develop 'Persuasion Scenarios' that marry the needs of each persona's buying behaviour with your own business processes and goals.
A Persuasion Scenario is a series of steps leading up to a conversion, or a path your site needs to lead your visitors down in order to get them to act. It's the actual sequence of pages, and all the links, copy, graphics, colours, buttons, menus, etc. that your visitors encounter along the way.What do you get with your Persuasion Architecture®?
Ensuring a good conversion rate requires a consistent approach across all elements of your website. This approach needs to incorporate proven principles of conversion, while understanding and taking into consideration the different visitor types.
A Persuasion Architecture® document is like a building plan, but focused on usage. It provides a synopsis of all site design elements and how they should function. It also takes into account how different kind of visitors will interact with these elements, and documents the way in which elements need to communiate.
Put simply, it's a comprehensive blueprint for developing a website that truly meets visitor expectations. Using a Persuasion Architecture® document does not cause extra effort for web developers. It actually makes their job easier, because it provides a clear guide as to what they need to design and build with comprehensive reasoning. This ensures a smooth and structured development process.
It also allows you to:
- Tailor the language used in the copy to ensure that it's persuasive and that it ranks well in search engines.
- Integrate marketing efforts across channels using the resultant customer-specific personas.
- Establish a structure and process by which you can test, measure and optimise your results on an ongoing basis.
What Makes Alkemi Unique?
Alkemi International has over 10 years experience in improving the profitability of some of Australasia's largest websites. All of Alkemi's conversion services are licensed exclusively for New Zealand and Australia from the world leaders in online conversion, Future Now.
Alkemi is driven by understanding what your customers are looking for, and making sure your website meets their needs. Alkemi's industry leading expertise, in conjunction with their exclusive methodologies, ensures your website becomes a core growth-driving asset for your business.
What Now?
To increase your revenue, you need to take action.
Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!
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