Being a Google Adwords Qualified Company means Google recognises Alkemi as a company that has a wealth of experience in helping people get the most out of their advertising budgets.
All Alkemi staff have completed the rigorous 'Google Adwords Qualified' exam, and have years of combined experience managing millions of dollars worth of advertising spend.
Our staff act like it's their money, ensuring every ounce of performance is squeezed out of the budgets they manage. Taking into account ad creative, landing pages, relevancy and a host of additional aspects vital to a profitable campaign, we can guarantee your advertising budget is spent wisely.
With such passions and attention to detail, it's obvious why Alkemi is the provider of choice for many of New Zealand & Australia's largest and most successful companies, including:
What Is Pay Per Click Advertising?
Pay Per Click are the "sponsored links" that display when you use a search engine like Google or Yahoo. They appear to the right of the search results, and sometimes above. Each ad links to the advertiser's website.
Searchers find Pay per Click ads helpful because they're very relevant; search engines make sure the ads that are shown are highly relevant to what the person is searching for.
Pay per Click advertising is also highly cost effective for advertisers because your audience has already been qualified based on what they search for, and as the name implies, you only pay when someone clicks on your ad. What's more, you decide exactly how much you want to spend per click and per day, virtually removing any risk.
The Key to a Successful Pay per Click Campaign
Of course, while the concept of Pay per Click advertising is very simple and low-risk, devising and implementing a successful campaign is another matter altogether.
Just some of the factors to consider include: Ad Groups, Click Through Rate, Impressions, Ad Creative, Landing Pages, Day Parting, Geographic Targeting.and that's before the campaign is even running!
From there it starts to get complicated. What's an acceptable CTR? Are you paying too much per click due to poor ad copy? Are your ad groups tight enough? Does your ad copy reflect your landing pages? You are using landing pages instead of your homepage, aren't you?
Why Outsource to Alkemi?
Alkemi understands that your advertising budget is generally limited, and your investment must not only generate revenue, but be profitable.
That's why we focus on how your campaign converts, rather than how much traffic it generates. We take time to identify and understand what attracts your target audience, and use these insights to deliver a campaign that gets results.Our experience drives your success. We understand how people search and how to analyse buying behaviour.
Just as importantly, we use this knowledge strategically to create and implement truly effective campaigns, continuously making day to day adjustments based on in-depth analysis.We choose to partner with a select group of clients to ensure the fit is right, and so we can dedicate a team of experts to each.
This personalized service means we can deliver exclusive client service and optimal campaign results. We immerse ourselves in your business, we develop real-world success metrics, and we optimise and report based on established benchmarks.Used as part of an intelligent strategy, technology can be a very powerful tool.
We employ the some of the most sophisticated search engine marketing technologies to manage, optimise and track campaigns across multiple online media outlets. Combining the ability to automate and streamline certain aspects of campaign management creates efficiencies that allow our search marketing specialists to spend more time making strategic and tactical changes to your campaign.What do you get with your Pay Per Click Campaign Management?
- Intense Keyword Research
- Keyword Cluster Analysis and Grouping
- Landing Page Optimisation & Click Path Optimisation
- 24/7 Bid & Performance Management
- ROI Tracking
- Dynamic Keyword Insertion
- Copywriting & Ad Copy Testing
- Visible URL (in ad) testing
- Dayparting
- Geo-Targeting
- Local Search Campaigns
- Contextual Campaigns versus Search
- Paid Inclusion
- Landing Page Creation
- Landing Page Consultation
- A/B Landing Page Tests
- Multivariate Landing Page Tests
- Click Fraud Tracking
Case Study
Avis didn't just want traffic, they wanted qualified traffic! After only 3 months of managing the Pay Per Click campaign, Alkemi provided a 601% increase in revenue, whilst reducing our Cost Per Acquisition by -85% .
"The management of the Avis Pay Per Click campaign remains a huge success, we achieved more with less. It's great to deal with true online experts."
Jenny Aitken
Avis Marketing Manager.
What Now?
To increase your revenue, you need to take action.
Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!
Our Client Portfolio
