Are you looking to...
- Increase the number of customers from your existing traffic?
- Improve the appeal of your website to your visitors?
- Improve your online Return on Investment?
Did you know there’s a precise way to learn how to make your website more effective? To identify a more compelling combination of layout, design, copy, calls to action and headlines? A method that involves no guesswork, no surveys and no focus groups?
It’s called Multivariate Testing (MVT), and it should be at the heart of your online continuous improvement strategy
What is Multivariate Testing (MVT)?
Every day, thousands of real customers and prospects use your website to try to achieve real-life objectives. Alkemi's Multivariate Testing lets you test site changes on this live audience. It's a proven effective way to test the real impact of multiple changes to a page.
Is your logo in the right spot? Is your call to action prominent enough? Is the headline engaging? Is the body copy clear enough? Would another background colour be more effective? Or a different font? Or different pictures? Or... or... or...
MVT gives you the power to test changes to these sorts of factors. To identify which combination of changes will drive the most sales or enquiries. It tells you - quickly and unambiguously - how your customers and prospects actually respond to your changes. You'll have precise statistics identifying the changes that improve your site, and those that damage it.
Why Should I Test My Website?
In business no one likes to make assumptions but unfortunately for many website owners that is all they have to work off when it comes to improving website performance. By testing your website with a tool like Google Website Optimizer you no longer have to make assumptions about what works on your site and what doesn't. Even the smallest changes to your website can have a profound impact on your bottom line, uninformed change is risky.
In other words, it puts actual users in charge of your continuous improvement strategy. Who better to dictate the evolution of your website than the people who actually use it? They are, after all, the real experts...
How Does It Work?
Consider the following hypothetical sample page...
As you can see by the red boxes, in this example, there are four major areas that may be impacting the ability of this page to sell its product; the product image, the buy now button, the product text and the special offer text. There are multiple ways to present the information in these areas but how do we know which ways are the best? We use multivariate testing with Google Website Optimiser.
With multivariate testing you can develop a series of alternatives for each of those areas and then present different combinations of those alternatives to your visitors and track which combinations produced the best result. It doesn’t matter if you are trying to sell something online or simply get someone to contact you, multivariate testing helps you find the best website presentation to achieve that end.
As certified Google Website Optimizer partners Alkemi will help you get the best out of your multivariate testing. We will discuss your business needs and then analyse your website to identify which pages to test that will have the biggest impact on your bottom line.
From here Alkemi will formulate appropriate tests and content variations to run, install the software and report back on the results; providing proven recommendations that will improve your website’s performance.
What Now?
To increase your websites efficiency revenue and enquiries, you need to take action - Make an Initial Enquiry today.
From the moment you talk with our team for the first time you'll benefit from more than 10 years of experience in Website Conversion Optimisation, Search Engine Marketing, PPC Management, and other online marketing strategies using proven methodologies, and advice that 'just makes sense'.
Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!
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