After all the hard work you’ve put into your website, success – or failure – comes down to just seconds. That’s all the time the average visitor will spend deciding whether your website is what they’re after.

That’s why landing pages (the first page a visitor sees) are the most important pages on your website. As the first pages visitors to your site see, your landing pages are the key to convincing the visitor - in those first critical seconds - that you can help them.

Landing Page Optimisation is the process of ensuring that these critical pages meet the needs of the visitor so that visitor - in turn - can meet the needs of your business.

The result is lower bounce rates and higher conversions from your existing traffic. To start optimising your landing pages, contact Alkemi today.

What is Landing Page Optimisation

Landing Page Optimisation is about building the salesperson into your website. Alkemi use elements of our Persuasion Architecture® methodology to engineer highly relevant landing pages. Pages that match the intent of your website visitors, ensuring they’re engaged from the moment they arrive. We take the time to understand:

1. Who is your audience?
2. Where they come from?
3. Which are the most critical Landing Pages on your website?
4. When do your visitors make their decision, and what information is required for them to proceed with confidence?
5. Why do visitors behave the way they do?
6. What task are you asking them to complete?
7. How does your website operate in order for visitors to complete their tasks?

What do you get with your Landing Page Optimisation?

Our Landing Page development services include:

1. Persuasive Planning and Copywriting
2. Website Development and Design (if required)
3. Tracking implementation
4. Analysis of results
5. Multivariate Testing with Google Website Optimiser

Landing page optimisation requires insights that can only come from looking past your own expectations, assumptions and preferences, and investigating what your actual visitors’ real needs are. Contact Alkemi to learn how you can best satisfy your visitors needs through your landing pages and improve your online ROI.

Case Study

Budget Rent a Car wanted to improve the performance of its site by building relevancy for its visitors. The ability to send visitors to a page on the Budget website relevant to the keywords typed into Google, is essentially meeting the buying needs of the visitor. Within 3 months the site wide bounce rate (the percentage of visitors that hit our website on a given page and didn’t visit any other pages on our site) reduced by 29%, with the bounce rate of many individual landing pages dropping over 50%. As the bounce rate steadily decreased, the conversion rate increased, therefore improving website performance.

What Makes Alkemi Unique?

Alkemi International has over 10 years experience in improving the profitability of some of Australasia’s largest websites. All of Alkemi’s conversion services, including Landing Page Optimisation, are licensed exclusively for Australia and New Zealand from the world leaders in online conversion, Future Now.

Alkemi is driven by understanding what your customers are looking for, and making sure your website meets their needs. Alkemi’s industry leading expertise, in conjunction with their exclusive methodologies, ensures your website becomes a core growth-driving asset for your business.

What Now?

To increase your revenue, you need to take action.