Wildpoppies "Blooming" Marvellous Results

Wildpoppies is New Zealand's #1 online florist, having grown from 11th spot in June 2007. Wildpoppies wanted to improve its conversion rate.

Within 6 months, the changes Alkemi New Zealand introduced to the Wildpoppies website grew overall conversion by 40%, with conversion of unbranded keyword terms growing by 153%.

eCommerce conversion rate grew 40%.

The Situation: Wildpoppies.co.nz was not converting Visitors into Customers!

The conversion rate of the Wildpoppies website was very poor for both branded and unbranded keywords.

Wildpoppies engaged Alkemi New Zealand's specialist solutions to learn what can be done to improve the website's ability to meet the needs of its visitors

The Solution: the Alkemi Search Engine Marketing Suite

Alkemi used its Conversion Assessment System (CAS) to isolate every aspect of what the Wildpoppies website was doing wrong resulting in visitors leaving the site before purchasing.

The Wildpoppies website was meticulously analysed and measured against 1,100 different sets of criteria which are proven to convert visitors. Wildpoppies was provided a document with a clear list of "To Do's" to right the wrongs of the website. The "To Do's" were ranked to ensure the Wildpoppies team would know which changes would make an immediate positive impact.

Landing Page Optimisation services was the first priority in order to improve ROI. With the proper analytics tools, Alkemi was able to determine visitor buying behaviour and created landing pages to direct traffic away from the home page. Alkemi created pages more relevant to the visitors' buying needs and created a "call to action" to guide visitors through to the next step in the rental car booking process (i.e. booking engine).

Blooming Marvellous Results!

Conversion rate increased 40%.
Conversion rate for unbranded terms (i.e. gift basket) grew by 153%.