Growing online visibility with Alkemi!

Budget Rent A Car was not achieving their online revenue targets. Budget Rent a Car approached Alkemi to build profitability in their Pay Per Click (PPC) strategies. Alkemi's strategic approach to implementing PPC campaigns dropped Budget's media cost of revenue from 120% to under 4% within 5 months.

Media cost of revenue dropped from 120% to under 4% within 5 months.

The Situation: Budget Rent A Car was not getting ROI.

Budget Rent A Car could not understand why the PPC media cost was exceeding revenue. They felt in order to compete online in the Rental Car market competitively; the PPC campaign needed to be managed by specialists.

Budget Rent A Car approached Alkemi with the challenge of turning the effectiveness of the campaign around as soon as possible.

The Solution: Landing Page Optimisation

Alkemi first had to understand visitor behaviour on the Budget site. The first challenge was the installation of Analytics. Once Alkemi could clearly understand visitor behaviour on the site, they could identify the problems and recommend solutions to rectify.

Landing Page Optimisation services was the first priority in order to improve ROI. With the proper analytics tools, Alkemi was able to determine visitor buying behaviour and created landing pages to direct traffic away from the home page. Alkemi created pages more relevant to the visitors' buying needs and created a "call to action" to guide visitors through to the next step in the rental car booking process (i.e. booking engine).

The Result: Reduced cost, increased revenue

The bounce rates (visitors leaving without selecting any other pages on the site) reduced from 55% to under 10% in one month for key landing pages (FYI - anything under 20% is deemed as a very good bounce rate for a page).

Media cost of revenue went from 120% to now consistently average under 4% every month.