Avis.co.nz, Leader of the Car Rental Pack!

Avis didn't just want traffic, they wanted qualified traffic! After only 10 months of managing the Pay Per Click campaign, Alkemi NZ provided a 1,000% increase in traffic, and increased the conversion of traffic to bookings by 500%

Within 10 months, traffic to the Avis website increased 1,000%.

The Situation: Avis needed acceleration from Search

Avis not only needed to drive online visibility across a wide range of search terms, the Pay Per Click Campaign had to be managed in such a way to ensure the traffic sent to the Avis.co.nz website was highly qualified.

Avis engaged Alkemi New Zealand to manage a Pay Per Click campaign which drove visibility across a huge range of terms.

The Solution: the Alkemi SEM Suite

The Avis account was strategically set up to maximise traffic to the Avis website, while ensuring it met revenue targets and reduced cost per click.

All areas of the campaign were meticulously put together to ensure it met business objectives and budgeting requirements: keyword selection, development of marketing creative, and keyword bidding.

Accelerated Results

Within 6 months, the cost per click dropped to a quarter of its original cost. Media cost of revenue went from 37% to now consistently average under 3% each and every month.